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ABOUT US

In 1910, Alta Goldberg, wife of tailor Moses Jacob, planted the seeds for what would become one of Canada’s oldest family-owned flower shops.

She established Main Florist at 573 St. Laurent Boulevard in Old Montreal, naming it after the city’s historic street, “The Main.”

1921

Alta ran the shop independently until 1921, when she gifted it to her son, Louis Michael, and his wife, Anne, as a wedding present.

1929

The business moved up “The Main” to the newly completed Balfour Building, located at 3491 St. Laurent Boulevard, at the corner of Prince Arthur Street.

1951

Main Florist relocated to its current address at 5205 Décarie Blvd. in Snowdon, next to the Snowdon Theater, due to rising rental costs.

1955

The 1950s brought challenges to the floral business, prompting Anne to bring her son, Norman, on board full-time.

1956

Norman married Rose, whose name fittingly reflected the family’s floral roots.

1967

Norman assumes ownership following his father’s passing. He fondly recalls making lengthy deliveries by tramway for as little as $15 and collecting customer payments by bicycle, earning a modest commission of 10-15 cents.

1991

The business thrived over the next few decades, with Norman’s son, Louis (named after his grandfather), joins the family enterprise. Louis, a Université de Montréal graduate with a degree in chemistry, brought a unique blend of scientific knowledge and creative design to the craft, emphasizing floral artistry over simple arrangements.

As co-owners, the father-and-son duo strengthened the business's deep-rooted presence in Montreal.

1995

Louis married Lisa, whose name symbolically connects to the lily—a flower representing purity, beauty, and renewal, reflecting the core values of the family’s floral legacy.

2012

After Norman’s retirement, Louis fully assumed ownership, determined to continue the family’s legacy. Norman often joked, "I don't want to be here until I'm 96 like my mother was."

2025

With 115 years of history in Montreal, Main Florist remains dedicated to its traditions, driven by unwavering quality and a loyal customer base.

Testimonials

"Louis was great to work with and helped us with the flower arrangements for our wedding. We couldn't be happier with the way everything turned out and absolutely loved how beautiful everything was! Thank you so much Louis for your attentiveness and amazing attention to detail. You made this part of our wedding planning so easy and stress free!"
Sarah Kaplan
"I just received a magnificent bouquet of flowers which included items that are difficult to put into arrangements (hydrangeas) and unique varieties that were stunning. I would use your service next time I need flowers. Thank you too for your very friendly service."
Lynda Hoffman
"Excellent and professional. We were looking for a blue-white flower bouquet for the bride. After calling a few fleurists and getting all confusing different prices from 30$ to 150$, I called them and the owner explained all the details about painted roses and different methods he could make the bouquet and prices. The result was a beutiful bouquet at a reasonable price. He also told me that the main fleurist is a family business going back to 1910s. The store was originally located in blvd st laurent (The Main) which explains the name."
Arman Tarighi
"From the first meeting, Louis was an absolute joy to work with. He made our wedding an incredible gatsby style dream and I couldn't have asked for more. He was honest with us about things we might not need and where our money would go the farthest. I loved working with Louis and look forward to doing all my flowers with him in the future. Love you Louis!!!"
Amanda Caruso Wolman
"My son got married this weekend, and we could not be more thrilled about the flowers Main Florist created. They took our vision and brought it to life, creating a rustic, charming feeling to the venue. The day was magical, and Main Florist was a big part in achieving that! I would highly recommend them for your own special occasion."
Robyn Elman Wilkenfeld
"Louis at Main Florist did an incredible job for our wedding. We gave him our vision and he completely exceeded what we were expecting. The planning process was also enjoyable and I appreciated the attention to detail and organization Louis provided. Would definitely recommend for your next event!"
Kavya Paul
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